How to Write a Partnership Announcement Press Release

 

A partnership announcement press release is a powerful tool for generating publicity and excitement around a new collaboration between two or more companies. It can help you reach a wider audience, build credibility, and attract new customers.

Key Elements of a Partnership Announcement Press Release

A well-written partnership announcement press release should include the following elements:

1. Headline: The headline should be clear, concise, and attention-grabbing. It should accurately reflect the nature of the partnership and entice readers to learn more.
2. Dateline: The dateline indicates the city and state where the press release originated and the date it was issued.
3. Introduction: The introduction should briefly introduce the partnering companies and state the purpose of the partnership.
4. Body: The body of the press release should provide more details about the partnership, including the goals, objectives, and benefits. It should also highlight the strengths of each partner and how they complement each other.
5. Quotes: Include quotes from key executives at each company to add credibility and a human touch to the announcement.
6. Call to Action: The call to action should encourage readers to learn more about the partnership or take a specific action, such as visiting a website or following the companies on social media.
7. Boilerplate: The boilerplate provides background information about each company, including its mission, products, and services.
8. Contact Information: Include contact information for media inquiries, such as the name, email address, and phone number of a designated spokesperson.

Tips for Writing an Effective Partnership Announcement Press Release

• Keep it concise: A press release should be clear and to the point, typically no more than one page long.
• Use strong verbs and active voice: This will make your press release more engaging and easier to read.
• Focus on the benefits of the partnership: What will the partnership achieve? How will it benefit customers, the industry, or the community?
• Include a call to action: What do you want readers to do after reading the press release?
• Proofread carefully: Ensure your press release is free of errors in grammar and spelling.

Template for a Partnership Announcement Press Release

FOR IMMEDIATE RELEASE

[Headline]

[City, State] — [Date] — [Company 1] and [Company 2] today announced a strategic partnership to [state the purpose of the partnership]. This collaboration will [briefly highlight the key benefits and goals of the partnership].

[Include a quote from a representative of each company, expressing enthusiasm about the partnership.]

[Company 1] and [Company 2] look forward to a fruitful and mutually beneficial partnership.

About [Company 1]

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

About [Company 2]

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Contact:

[Name] [Title] [Email Address] [Phone Number]

Additional Tips

• Target your audience: Tailor your press release to the specific media outlets and journalists you want to reach.
• Use keywords: Include relevant keywords throughout your press release to improve its visibility in search results.
• Distribute your press release: Use a press release distribution service to reach a wider audience.
• Follow up with journalists: After sending out your press release, follow up with journalists to answer any questions they may have.

By following these tips, you can write an effective partnership announcement press release that will generate publicity and excitement for your new collaboration.